Google Analytics 4 Checklist for setting up GA4

When transitioning from Universal Analytics to Google Analytics 4, how do you make sure you are using the right settings? To answer this question, we have put together a checklist for you to go through on your own. This is how you make sure everything is measured properly in GA4.

Top 10 Checklist Items Google Analytics 4 (GA4)

  1. Activate the appropriate data stream
  2. Turn on improving measurement
  3. Make sure you configure all domains for cross-domain tracking
  4. Make sure you define your internal traffic by IP addresses
  5. Make sure known domains are excluded as referrals
  6. Property settings, make sure your time zone, industry and currency are set correctly
  7. Make sure Event Data Retention is set to 14 months instead of 2 months
  8. Make sure Data Collection from Google Signals is on (after user consent)
  9. Make sure Google Search Console is linked to the GA4 Property
  10. Make sure Google bigQuery is linked to the GA4 Property

These are the top 10 checklist items for Google Analytics 4 that should be right in every account. This, in addition to proper implementation at least as a first step to data enrichment, provides the most accurate data for your GA4 setup. Below is an explanation for each step.

Would you like to be supported to upgrade to Google Analytics 4? This can be done through the
Google Analytics 4 Standard implementation service

Author: Paul Gudde

Function: Founder

Active since: 2007

Number of items: 24

LinkedIn profile

Specializations: Google Analytics, Google Tag Manager, Google Ads, Google bigquery, Server Side Tagging

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