Google Tag Manager Implementation
Google Tag Manager – GTM
What is Google Tag Manager?
Google Tag Manager, also called GTM, is a tool that allows us to quickly and easily add tracking and marketing tags to your website. It works by inserting a small code snippet into your website’s code, which allows us to add and manage tags without the help of a developer. This ensures that we can quickly achieve implementations of Google Analytics and other marketing tools.
GA4Support Tag Manager Tag & dataLayer
Easily and quickly install Google Tag Manager on your website. In doing so, you will gain insight into the most common WordPress information you need.
We also create a unique lead_id per visitor that you can use to track visitors with a unique number. And you can extract even more useful information from the dataLayer to use in GA4.
GTM hygiene
The danger of Google Tag Manager lies mainly in setting it up incorrectly. This comes at the expense of the data, so-called data pollution, and can cause the website to not work properly or AVG proof, or become much slower.
GTM & GDPR
We have installed and optimized Google Tag Manager for more than 100 projects, taking into account the GDPR in Europe. We can also set up Google Tag Manager Server Side so that ad blockers and scripts, among other things, do not unnecessarily slow down the website.
Google Tag Manager Server Side
Google Tag Manager Server Side ensures that the Tag Manager is loaded from your own server using Google Cloud or via Microsoft Azure Server. With this, you have the advantage that ad blockers have less effect and you can therefore receive more data. It is also possible to use the Facebook Conversion APIto send data to Facebook Ads. Another side benefit is that the loading speed of the website is increased because less data from external sources needs to be loaded on the front end of the website.
Are you interested in deploying Google Tag Manager via Server Side or want it cleaned up? You can easily do so through our support service.
Still prefer a comprehensive layout, please contact us using the form below
Let’s Make Things Happen
“Take the step to data enrichment today. Make the most of Google Analytics by leveraging our specialist knowledge.”
“Thanks to Paul’s implementation, we were finally able to get insight from Analytics to come up with actions. Paul clearly has experience in b2b marketing and puts us as a customer first in doing so”
Sales marketer WEX
