What is Google Consent Mode?

Google Consent Mode and GDPR

Google Consent Mode is a new way for companies and websites to ask users for permission to collect their data. This new way was developed to comply with stricter privacy laws, such as the European Union’s General Data Protection Regulation (AVG).

Cookie Consent Banner

Google Consent Mode allows businesses and websites to display a banner on their website where users have the option to give their consent to the collection of certain data. This may involve, for example, the use of cookies or the collection of certain personal data, such as name and email address.

The banner allows users to customize their preferences and choose what data they do or do not want to consent to. For example, they can indicate that they only want to consent to the use of cookies for tracking visitor statistics, but not for collecting personal data.

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Storage of user data

Google Consent Mode also offers the ability to remember users’ consent so they do not have to give it every time they revisit the website. This makes it easier for users to take control of their data and determine what data they want to share or not.

The use of Google Consent Mode is voluntary, but it can be a good way to comply with stricter privacy laws and build trust with users. By being transparent about what data is collected and why, companies and websites can show that they take their users seriously and respect their privacy.

In summary, Google Consent Mode provides an easy way for businesses and websites to ask users for permission to collect their data, and to allow users to customize their preferences and determine what data they do or do not want to share. It is a way to comply with stricter privacy laws and gain trust from users.

How do I check if Consent mode is working?
We have put together a handy tip for this, so you can check in 2 ways that Consent Mode is properly implemented and meets the conditions. Check out Google Tag Manager Tip #3 Consent Mode checking.

Author: Paul Gudde

Function: Founder

Active since: 2007

Number of items: 24

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Specializations: Google Analytics, Google Tag Manager, Google Ads, Google bigquery, Server Side Tagging

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