Using Google Measurement Protocol
What is Google Measurement Protocol?
Google Measurement Protocol is a way for businesses and websites to send data to Google Analytics, even if the data does not come from a website or mobile app. This makes it possible to collect data from different sources, such as call centers, checkouts or other offline channels, and integrate it with Google Analytics data.
Why are you using Google Measurement Protocol?
Google Measurement Protocol allows companies and websites to send data, for example, on phone calls made through a call center or on purchases made in a physical store. This data can be combined with website or mobile app data to get a more complete picture of how users interact with the company or website.
To use Google Measurement Protocol, you need to create a project in Google Analytics and then add a piece of code to the sources you want to send data from. For example, this could be a call center system or a POS system. Once the data is sent, it can be analyzed in Google Analytics, just like data from a website or mobile app.
What are the advantages over Google Tag Manager?
Google Measurement Protocol offers a number of benefits for businesses and Web sites. First, it allows you to collect data from different sources and integrate it with Google Analytics data. This can help provide a more complete picture of how users interact with the company or Web site. Second, it can help improve business or website performance by providing insight into the sources from which most conversions come.
In summary, Google Measurement Protocol is a way for businesses and websites to send data to Google Analytics, even if the data does not come from a website or mobile app. This makes it possible to collect data from different sources and integrate it with Google Analytics’ data, which can help provide a more complete picture of how users interact with the company or website and improve performance.
Author: Paul Gudde
Function: Founder
Active since: 2007
Number of items: 24
Specializations: Google Analytics, Google Tag Manager, Google Ads, Google bigquery, Server Side Tagging
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