Google Search Console

Google Search Console is a free tool from Google that helps webmasters and site owners monitor and improve their website’s search engine optimization (SEO). The tool provides insight into how Google indexes the Web site and how well the site performs in Google’s search results.

Why is Google Search Console indispensable with Google Analytics 4?

With Google Search Console, for example, you can see what keywords people are using to search for your Web site, which pages are most visited and what problems there are with the Web site that can affect performance. The tool also provides information on the technical aspects of the website, such as loading time and mobile usability.

To use Google Search Console, you must first sign up and then verify your website. This can be done by uploading an HTML file to the website or by adding a DNS record. Once you have verified the website, you can use the data from the tool to improve your SEO.

One of the most important things to monitor in Google Search Console is the number of clicks and number of views of the website in Google’s search results. If the number of views is low and so is the number of clicks, it could mean that the website is not being found well by Google or that the title and description in the search results are not appealing to users. In that case, it may be necessary to adjust the website’s meta tags or improve its content to improve its position in search results.

Google Search console is also capable of tracking 404

Google Search Console also offers the ability to report website errors. For example, if a 404 error occurs when a user tries to access a particular page, it can be reported in the tool. This can help resolve any issues and ensure that the website is functioning properly.

Search Console data export to Google Bigquery

Within the Search console interface, you can now also easily create an export to be stored in Google Bigquery. Very useful, for example, for starting a data warehouse with bigquery and for easily and quickly displaying results and insights in Google Looker Studio for actionable insights for Search Engine Optimization. For this, of course, you first need a Google Cloud account that you can easily create with a gmail address.

You see, Google Search Console is an important tool for webmasters and site owners to monitor and improve the performance of their website in terms of SEO. By using the tool’s data, they can improve the website’s position in search results and fix any problems. It is a free and powerful way to improve the performance of your website and ensure that your website is found well by Google.

Would you like to start connecting Search Console Data to Google Bigquery? If so, please contact us using the form.

Author: Paul Gudde Position: Founder Active since: 2007 Number of articles: 24LinkedInprofileSpecializations: Google Analytics, Google Tag Manager, Google Ads, Google bigquery, Server Side Tagging