Landing page report in Google Analytics 4

Standard reports in GA4 are not always up to date

Google Analytics 4 has several default reports already activated for you in the account. But because of the many updates that are added afterwards, especially with existing and somewhat older Google Analytics 4 properties, you often still see “old” reports with a lot of not-set information. So 1 of these reports is that of landing page.

How does landing page report differ from ‘Pages and Screens’ report?

The distinction between the 2 reports is in the visitor’s initial landing. Especially for organic search results, it’s nice to see where the most visitors come in to your website. The Pages and Screens report includes visitors who first landed on another page. So in the landing page report, it is about the initial visit.

Do you see a lot of not-set reflected in the Landing Page report?

So that has to do with a bug. Google has introduced new dimensions in the Reporting API and therefore you will see some old reports still returning values that are no longer populated. Then it’s better to either modify the report yourself and choose another dimension as “primary” or create a whole new summary report yourself. For example, choose the dimension“page location. This will show the entire url of the landing page and is therefore available. We checked and nothing else changes in the statistics, so that remains the same.

Here is an example of how you can then customize this report and what that looks like.custom dimension in a report

Page location with urls

Add report to navigation

You have the choice of overwriting the current report, or you can make a copy of the report with a new name and add it to your navigation yourself via the library of reports in Google Analytics 4.

Once you have done this, the menu will display the report you created yourself.

Can’t figure it out? We are happy to help you. Contact us.

Report in menu

Author: Paul Gudde

Function: Founder

Active since: 2007

Number of items: 24

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Specializations: Google Analytics, Google Tag Manager, Google Ads, Google bigquery, Server Side Tagging

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