Target groups in Google Analytics are groups of users based on certain characteristics, such as demographics, interests or behavior. These target groups can be defined by webmasters or site owners and used to track the behavior and performance of specific groups of users.

How are target groups constructed in Google Analytics?

Target groups can be defined based on various criteria, such as age, gender, geographic location and interests. For example, a webmaster may define a target audience for users between the ages of 18 and 24 who are interested in sports.

Targeting based on website behavior

Target groups can also be defined based on behavior, such as how often a user visits the Web site or how much time they spend on the Web site. For example, a webmaster can define a target audience for users who visit the website more than 10 times a month.

Target groups are a useful tool for webmasters and site owners to understand the behavior of specific groups of users and to track site performance for these groups. For example, they can be used to see how well certain marketing campaigns work for specific audiences or to determine what content performs best for certain groups of users.

Summary

In summary, target groups in Google Analytics are groups of users defined based on certain characteristics, such as demographics, interests or behaviors. They can be used to understand the behavior of specific groups of users and to track website performance for these groups.

Author: Paul Gudde

Function: Founder

Active since: 2007

Number of items: 24

LinkedIn profile

Specializations: Google Analytics, Google Tag Manager, Google Ads, Google bigquery, Server Side Tagging

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