google analytics

What is Google Analytics?

Google Analytics is a free web analytics software package from Google. With this software you can measure the results of your website or webshop or blog and forum. This gives you insights into what visitors are doing on your platform. 1 of the most used functions is to see which web pages have been visited by your visitors or to measure the actions that visitors perform on your website or webshop.

Google Analytics login

Logging into Google Analytics is very easy via the Google Analytics homepage. What do you need to log in? If you’ve never created an account before, you’ll use a gmail address from Google, or you’ll use your own email address linked to Google Gmail.

Is Google Analytics free?

Yes, the use of Google Analytics and Google Analytics 4 is free. You can very easily install and activate Google Analytics after creating the account. Are you curious about how to do this? We have created 2 manuals for this purpose. 1 guide for quickly activating Google Analytics and 1 for placing the Google Analytics code via Google Tag Manager on a WordPress website.

Is Google Analytics banned?

No, the use of Google Analytics in the Netherlands is not prohibited. However, there are some countries in Europe that do not allow the use of Universal Analytics. This is due to the fact that the old version of Google Analytics cannot guarantee that the data is stored within Europe. Since the advent of Google Analytics 4, the data does get stored in Europe and the use of the IP address is automatically anonymized.

What is Google Analytics 4 and Google Universal Analytics and what are the differences?

Launched in 2020, Google Analytics 4 is the successor to Universal Analytics. The differences between the two platforms are actually different both in look and feel and in how the data is displayed and measured. We wrote an article about this on our Google Analytics 4 wiki.

Google Analytics can also be used by beginners

Using Google Analytics is not tricky or difficult. Just looking up the right information you need can sometimes be a little challenging. Fortunately, there are lots of resources on the Internet that you can use. If you really want to know more about Google Analytics, you can also check out the Google Analytics help page. But of course, we can also help you with implementation or training.

Google Analytics Training

If you find it difficult to get started with Google Analytics, check out our wiki or submit a training request using the form below. You can also find many explanatory videos about Google Analytics on Youtube. Some of these, unfortunately, are only available in English. We do our best to fill our YouTube channel with useful how to videos for GA4.

Outsource Google Analytics setup

Would you rather outsource the GA4 setup and settings? This can very well be done at We have several GA4 Implementation packages to fit your organizational needs. To do so, check out our services here. We can also take care of setting up Google Tag Manager for you

Let’s Make Things Happen

“Take the step to data enrichment today. Make the most of Google Analytics by leveraging our specialist knowledge.”

“Thanks to Paul’s implementation, we were finally able to get insight from Analytics to come up with actions. Paul clearly has experience in b2b marketing and puts us as a customer first in doing so”

Luuk van Dorp

Sales marketer WEX

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