What is the difference between universal analytics and Google Analytics 4?

Universal Analytics and Google Analytics 4 are two different versions of Google’s web analytics tool. Although they both use the same basic functions, there are some important differences between the two versions.

Universal Analytics is the older version of Google Analytics and is still in use on many websites. It is an analytics tool that helps companies collect data on how visitors interact with their Web site, such as how long they stay on the site, what pages they view and how they found the site. Universal Analytics also offers the ability to integrate data with other Google products, such as Google Ads and Google Tag Manager.

Google Analytics 4

Google Analytics 4, also known as GA4, is the latest version of Google Analytics. GA4 offers many of the same features as Universal Analytics, but also has some key improvements. For example, GA4 offers an improved user interface and more detailed data on how visitors interact with a Web site. In addition, GA4 offers the ability to collect data about visitors on other platforms, such as mobile apps and smart voice assistants.

The main differences

One of the main differences between Universal Analytics and GA4 is that GA4 uses machine learning to collect and analyze data. This means that GA4 is able to collect and analyze data at a more detailed level than Universal Analytics. In addition, GA4 offers the ability to integrate data with other Google products, such as Firebase, which can help provide a better understanding of how visitors interact with a Web site.

In summary, Universal Analytics and GA4 are two different versions of Google’s Web analytics tool. Universal Analytics is the older version and provides basic functions for collecting and analyzing data about how visitors interact with a Web site. GA4 is the latest version and offers enhanced features such as machine learning and integration with other Google products.

Would you like to be supported to upgrade to Google Analytics 4? This can be done through the
Google Analytics 4 Standard implementation service
.

Author: Paul Gudde

Function: Founder

Active since: 2007

Number of items: 24

LinkedIn profile

Specializations: Google Analytics, Google Tag Manager, Google Ads, Google bigquery, Server Side Tagging

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